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Classes for HVAC, Plumbing, and Electrical Contractors

Greetings!

My name is Ruth King. For the past 30+ years I have helped contractors like you increase sales, profits, and live the life you’ve always dreamed of.

I lead all of the classes described below. They are down to earth and practical. Everything I teach can be implemented immediately when your employees return to your company.

The classes are built on proven ideas that I have implemented with my clients since 1987 to help them be some of the most profitable contractors in the United States. The maintenance programs are year-long programs. It takes time to build the skills necessary to implement a thriving maintenance customer-base and make sure you retain the customers who join.

It’s safe to order. Your satisfaction is 100% guaranteed. Come to the first day of any class and if you feel that you did not get your money’s worth, we will cheerfully refund your money. No hassles.

And, if you have questions about any of the programs, call me at 770-729-8000 or on my personal cell phone - 678-296-4123.

Classes are small to ensure personal attention and maximum discovery. Don’t get locked out of the program you want to attend.

I look forward to helping you be profitably busy.

Ruth King

Dispatchers Survival School
DISPATCH=STRESS

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Dispatchers have one of the most important jobs in your company. It is also one of the most stressful and difficult jobs to perform well. Every day dispatchers deal with temperamental technicians, irate customers who are hot or cold and want service yesterday... while juggling three telephone calls at the same time.

Many people burn out quickly and you are stuck with the daunting and expensive task of training another dispatcher.

Dispatcher's Survival School gives your dispatcher the tools he or she needs to succeed and endure in this fast paced, pressure cooker environment.

Practical, no-nonsense methods of dealing with customers, technicians, scheduling, and time management are learned in this two day, intensive course.

 

You Won't Be Bored Sitting In Class

Each day you'll learn vital information that helps you effectively and profitably work with customers, technicians, and bosses. Issues are discussed in an interactive setting. Homework is assigned to reinforce what was learned in class.

Role playing different real-life scenarios in a non-threatening environment is a part of each day's activities. Role play prepares you for typical situations that you are likely to encounter so you can learn to react the right way before the actual situation occurs.

Motivating technicians to do the things you need them to do when they don't want to do them is critical. Dispatcher's Survival School teaches you how to understand "where a person is coming from" so you can do things that are in their best interest, the customer's best interest, and the company's best interest.

 

For Instance, Did You Know That...

Giving an extra call to a 20 year old service technician is usually considered punishment...an extra call to a 45 year old service technician is usually a reward?

Dispatcher Survival School teaches you how to work with these very different types of people to ensure they are both productive members of the service team. This school is for new and experienced dispatchers who want to increase their effectiveness in their jobs.

 

This Is a HOW-TO-DO Program,
Not a WHAT-TO-DO Program

If you've ever sat in a class and been told what to do and then sent on your way...
I promise you'll experience something different in this class.

Exercises, homework, and role playing different scenarios in a non-threatening environment is a part of each day's activities. Role play prepares you for typical situations that you are likely to encounter so you can learn to react the right way before the actual situation occurs.

Homework is assigned. It includes reading and exercises that reinforce what was learned in class.

 

Here’s What Past Participants Have Said:

Jackie Nelson | Gainesville Mechanical in Gainesville, GA
"Class was wonderful. I learned a lot of helpful information and skills on how to deal with people. Thank you so much."
Leslie Robbins | Reliance Heating & Air in Nashville, TN
"Ruth is so understanding and honest. She helped me learn a lot."
Caryn Price | Capital City Mechanical in Atlanta, GA
"Thanks Ruth! Being new to dispatch in the HVAC field, this class has been extremely helpful. Love that the group is small and that you gave personalized attention."

What is the Agenda?

Day One
  1. Introduction. What you can expect from class.
  2. The Role of the Dispatcher
  3. Characteristics of a Good Dispatcher and what you can do to acquire these characteristics.
  4. Organizational Skills. What you can do to take advantage of the time that you have.
  5. Routing Service Technicians. Learn how to efficiently route service technicians so that you get the most calls in the least amount of travel time.
  6. The Service Manager is Your Support. Effective ways of working with your service manager to keep him informed and get his help when you need it.
  7. Motivating Your Service Technicians. Learn how to get the technicians to take the calls you need them to. Learn how to communicate with them in a way that they will understand based on their needs and values.
  8. Handling Service Technician Situations. Role play and discussion of how to deal with temperamental service technicians.
Day Two
  1. Dealing With "Normal" Customers. Handling routine day-to-day customer situations.
  2. Dealing with "Irate" Customers. How to turn irate customers into satisfied customers.
  3. Telephone techniques that work. Handling the telephone in the most efficient and pleasant manner.
  4. Shaking off a Bad Telephone or Radio Call. Ways to not let a bad call affect the next thing that you do.
  5. Scheduling. The ins and out of profitably scheduling your technicians.
  6. Customer Follow up. Keeping in touch with your customers to make sure that they are satisfied.
  7. Profitability Issues with the Service Technician and Customer. Role plays to handle situations likely to occur to ensure that you profitably take care of customers and technicians.
  8. Evaluation and Feed Back

 

Why You Should Attend

  • ▶ Develop the tools necessary to improve your skills as a dispatcher
  • ▶ Make it easier to work with service technicians and get them to do the things you need them to do
  • ▶ Learn when to and how to get support from your service manager
  • ▶ Learn how to schedule and deal with the impossible day
  • ▶ Practice techniques that turn irate customers into satisfied customers
  • ▶ Encounter real life situations in a class room setting which gives you ways to handle them properly before you encounter them on the job
  • ▶ Receive practical suggestions that help you increase your effectiveness and decrease your stress
  • ▶ Homework is assigned to reinforce what was learned in class
  • ▶ On-site followup visits are available to reinforce and adapt what you learned in your own day-to-day environment
  • ▶ Practice the activities you need to do to keep your customers happy

When is Dispatcher's Survival School?

  • ▶ SAN ANTONIO, TX - January 28-29, 2020
  • ▶ ATLANTA, GA - February 13-14, 2020
  • ▶ BOISE, ID - March 10-11, 2020

Enroll Today and Save Money

Enrollment in class is normally $1,497

Special pricing of $1,297 per person is available until December 9th, 2019
SAVE $200

Add one additional person from your company for only $100 more

Don’t get locked out. Class size is small so that everyone can participate and get all their questions answered. Last year’s class had a waiting list!

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

 

Click the button above or call 877-520-4321 or 770-729-0258

Service Manager's Survival School

Be the great service manager that service technicians brag about working for!!

person 4

Making the transition from service technician to service manager is difficult...in fact, most people don't succeed and end up as a service technician again...at another company. Other companies hire an "experienced" service manager and find he can't manage your service department. This is very expensive in terms of morale, training costs, and continuity in a service department.

The irony is that most service technicians want to be service managers. Then why don't most succeed? Because the skills needed to be a successful service technician are not the same as those skills needed to be a successful service manager.

Service Manager's Survival School was developed to teach the skills necessary to become and continue to be a good service manager.

This two-day, information-packed class introduces you to new ways to approaching the management of your service department.

 

You Won't Be Bored Sitting In Class

Each day vital customer service, financial, and technician management issues are discussed in an interactive setting. By the end of the two days you will have an understanding of pricing, handling service technician praise and problems, as well as making sure that customers are kept happy.

For instance, did you know that...

  • Overtime to a 20 year old service technician is usually considered punishment...
  • Overtime to a 45 year old service technician is usually a reward?

Service Manager's Survival School teaches you how to supervise these very different types of people. You'll learn how to ensure that they are both productive members of your team.

 

This Is a HOW-TO-DO Program,
Not a WHAT-TO-DO Program

If you've ever sat in a class and been told what to do and then sent on your way...
I promise you'll experience something different in this class.

Exercises, homework, and role playing different scenarios in a non-threatening environment is a part of each day's activities. Role play prepares you for typical situations that you are likely to encounter so you can learn to react the right way before the actual situation occurs.

Homework is assigned. It includes reading and exercises that reinforce what was learned in class.

 

Here’s What Past Participants Have Said:

Those in attendance had between one month and twelve years experience as a service manager and managed between two and twenty-seven service technicians.

 

“Thank you for all the information you packed into my head. It was the only seminar I have ever attended that was everything and more than it said it would be. I came away with many ideas and solid facts.”
“I can appreciate the Service Manager’s School because it offers realistic issues and problems that is faced by today’s HVAC service managers. By role playing and the homework and daily class assignments it left me with a since of confidence that I can improve my service department both in profitability and in morale.”
“I think you put everything on a level to which anyone can understand, (even new managers). I also feel that the owners in the class got things from this class. I would recommend this class to anyone who is serious about their job as a manager. I also think it puts your job on a new level of understanding things a whole lot better! This class is by far the best I’ve attended on the lines of teaching and training in this industry.”
“Don’t take things for granted. We all have strong areas and weak areas. This course has helped me see how to use the strong areas better and also what I need to do to improve on the areas that are not as strong as desired”.
“Thank you for opening my eyes to the human side of this business. A lot of times we don’t look at things we don’t understand, now I feel confident enough that I can look at my employees and understand what and why they do something.”
“This was an excellent opportunity to better learn the methods and moods of people we employ and/or the people who employ us. It was very fun and informative and flowed very smoothly and fast. I highly recommend it to anyone in a service manager position.”
“A class that will benefit not only your service manager but your service department. The class was presented in such a way that gives much more insight than reading a book or manual could ever give.”
“After 12 years in the HVAC business this was by far the most informative and best delivered training that I have received. This is information that I can take with me to work and immediately put to use to improve our service department and our company.”

What is the Agenda?

  1. Introduction to Service Manager's Survival School. What you should take away from this experience.
  2. Congratulations! You're a Service Manager... What does that really mean?
  3. Understanding pricing issues. Service rates, parts pricing, service agreements.
  4. What is overhead?
  5. Customer Service... it has to be win-win.
  6. Your Score Card... Making your department profitable... Analyzing the department's financial statement.
  7. Stress Control. You are in a 24 hour per day business. How to prioritize your personal and business life. They can work together.
  8. Dealing with irate customers. How to defuse their anger. When should you fire customers?
  9. Hiring service technicians. Where to look. How hiring someone outside your pay scale can hurt. The interview process. The offer. Probationary period evaluations.
  10. Tracking service technician performance. Positive reinforcement. Performance appraisals.
  11. Handling your career readjustment program for service technicians. Firing service technicians.
  12. Handling management-issued policies. Employee morale. Soliciting feedback from service technicians.
  13. Setting goals for the department. Solicit input from your service technicians.
  14. Service meetings. Preparation. The agenda. Business meetings. Technician training meetings. Reviewing callbacks. Ending on a positive note.
  15. Customer contact. Satisfaction surveys. Collections calls.
  16. Keeping your upper management informed.
  17. Review. Setting goals for return to the office. Evaluation.

This school is for new and experienced service managers who want to increase their effectiveness in their jobs.

 

Why You Should Attend

  • ▶ Develop the tools necessary to improve your skills and performance as a service manager
  • ▶ Make it easier to find, hire, and keep good service technicians
  • ▶ Learn proper pricing and budgeting
  • ▶ Discover how to operate a profitable service department. Learn to identify minor issues and resolve them before they become major crises
  • ▶ Know why you can be busy and still lose money
  • ▶ Learn how to deal with different personality styles and values styles
  • ▶ Practice potential hiring, evaluating, and firing situations you are likely to encounter so that you can learn the proper response before the actual situation occurs
  • ▶ Practice techniques that turn irate customers into satisfied customers
  • ▶ Encounter real life situations in a class room setting which gives you ways to handle them properly before you encounter them on the job
  • ▶ Receive practical suggestions that help you increase your effectiveness and decrease your stress
  • ▶ Increase your chances of becoming the great service manager that service technicians brag about working for
  • ▶ Homework is assigned to reinforce what was learned in class
  • ▶ On site follow up visits are available to reinforce and adapt what you learned in your own day-to-day environment

 

 

When is Service Manager's Survival School?

  • ▶ ATLANTA, GA - February 11-12, 2020

Enroll Today and Save Money

Enrollment in class is normally $1,497

Special pricing of $1,297 per person is available until December 9th, 2019
SAVE $200

Add one additional person from your company for only $100 more

Don’t get locked out. Class size is small so that everyone can participate and get all their questions answered. Last year’s class had a waiting list!

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

 

Click the button above or call 877-520-4321 or 770-729-0258

Installation Manager's Survival School

Be the great installation manager that installation technicians brag about working for!!

person 4

Making the transition from field employee to installation manager is difficult...in fact, most people don't succeed and end up as a field employee again...at another company. Other companies hire an "experienced" installation manager and find he can't manage your installation department. This is very expensive in terms of morale, training costs, and continuity in a installation department.

The irony is that most field employees want to be managers. Then why don't most succeed? Because the skills needed to be a successful filed employee are not the same as those skills needed to be a successful manager.

Installation Manager's Survival School was developed to teach the skills necessary to become and continue to be a good installation manager.

This two day, information packed class introduces you to new ways to approaching the management of your installation department.

 

You Won't Be Bored Sitting In Class

Each day vital customer service, financial, and technician management issues are discussed in an interactive setting. By the end of the two days you will have an understanding of pricing, handling installer/mechanic praise and problems, as well as making sure that customers are kept happy.

For instance, did you know that...

  • Overtime to a 20 year old service technician is usually considered punishment...
  • Overtime to a 45 year old service technician is usually a reward?

Installation Manager's Survival School teaches you how to supervise these very different types of people. You'll learn how to ensure that they are both productive members of your team.

 

This Is a HOW-TO-DO Program,
Not a WHAT-TO-DO Program

If you've ever sat in a class and been told what to do and then sent on your way....I promise you'll experience something different in this class.

Exercises, homework, and role playing different scenarios in a non-threatening environment is a part of each day's activities. Role play prepares you for typical situations that you are likely to encounter so you can learn to react the right way before the actual situation occurs.

Homework is assigned. It includes reading and exercises that reinforce what was learned in class.

 

What is the Agenda?

  1. Introduction to Installation Manager's Survival School. What you should take away from this experience.
  2. Congratulations! You're an Installation Manager...What does that really mean?
  3. Understanding pricing issues. Installation rates, parts pricing, installation agreements.
  4. What is overhead?
  5. Customer Service... it has to be win-win.
  6. Your Score Card... Making your department profitable... Analyzing the department's financial statement.
  7. Stress Control. You are in a 24 hour per day business. How to prioritize your personal and business life. They can work together.
  8. Dealing with irate customers. How to defuse their anger. When should you fire customers?
  9. Hiring installation technicians. Where to look. How hiring someone outside your pay scale can hurt. The interview process. The offer. Probationary period evaluations.
  10. Tracking installation technician performance. Positive reinforcement. Performance appraisals.
  11. Handling your career readjustment program for installation technicians. Firing installation technicians.
  12. Handling management-issued policies. Employee morale. Soliciting feedback from installation technicians.
  13. Setting goals for the department. Solicit input from your installation technicians.
  14. Installation meetings. Preparation. The agenda. Business meetings. Technician training meetings. Reviewing callbacks. Ending on a positive note.
  15. Customer contact. Satisfaction surveys. Collections calls.
  16. Keeping your upper management informed.
  17. Review. Setting goals for return to the office. Evaluation.

This school is for new and experienced installation managers who want to increase their effectiveness in their jobs.

 

Why You Should Attend

  • ▶ Develop the tools necessary to improve your skills and performance as an installation manager
  • ▶ Make it easier to find, hire, and keep good installers/mechanics
  • ▶ Learn proper pricing and budgeting
  • ▶ Discover how to operate a profitable installation department. Learn to identify minor issues and resolve them before they become major crises
  • ▶ Know why you can be busy and still lose money
  • ▶ Learn how to deal with different personality styles and values styles
  • ▶ Practice potential hiring, evaluating, and firing situations you are likely to encounter so that you can learn the proper response before the actual situation occurs
  • ▶ Practice techniques that turn irate customers into satisfied customers
  • ▶ Encounter real life situations in a class room setting which gives you ways to handle them properly before you encounter them on the job
  • ▶ Receive practical suggestions that help you increase your effectiveness and decrease your stress
  • ▶ Increase your chances of becoming the great installation manager that service technicians brag about working for
  • ▶ Homework is assigned to reinforce what was learned in class
  • ▶ On site follow up visits are available to reinforce and adapt what you learned in your own day-to-day environment

 

 

When is Installation Manager's Survival School?

  • ▶ SAN ANTONIO, TX - January 30-31, 2020

Enroll Today and Save Money

Enrollment in class is normally $1,497

Special pricing of $1,297 per person is available until December 9th, 2019
SAVE $200

Add one additional person from your company for only $100 more

Don’t get locked out. Class size is small so that everyone can participate and get all their questions answered. Last year’s class had a waiting list!

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

 

Click the button above or call 877-520-4321 or 770-729-0258

Building Profit and Wealth

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Here’s why you come to
Profit and Wealth:

Jeff Crumine | San Antonio, TX

"Before I heard of you I used every other formula in the world, including Richard Harshaw and Harlan Krepcik, then you came along and I use your stuff. And thanks to you I started making money."

Tom Damiani | Comfort Design - San Antonio, TX

"KeeAnn (ACCA San Antonio Executive Director), I wanted to take a moment to let you know how today's training went with Ruth King. I have been to hundreds of financial training classes over all my years in the industry. I consider myself as a better than average financial person and... I learned more today than I have in all the other classes put together.

I don't think others felt this was going to be much of a class. They couldn't have been more wrong. Please pass this on to the Chapter, if you see fit, so that other's won't make the mistake that I almost made by not going to this class next time she is here. I too didn't think it was going to be much and decided to go anyway and boy am I glad I did. This class WILL help small one man businesses as well as bigger 100+ man shops. Everyone would benefit from this class.

I left the class and came straight to the office so I could start implementing some of the things I learned today. Being able to better understand numbers can only make everyone more profitable. Ruth King is amazing.

Thanks for bringing her to our City."

Kenny Wardlaw | Cool Care, Inc. - Columbia, SC

"When I went to your first class, we had no KPI's and we had 500 service agreements and were doing ok but struggling to pay bills. Today, we have 3,365 service agreements and we track them constantly. Our sales have increased over $1,000,000 per year and our profits have increased from 2% to 13%. I just wanted to let you know we appreciate all you taught us. Thank you!"

Building Profit and Wealth Is Two Days of On-Site Training

Day one focuses on building profit. Day two focuses on building wealth.

At the end of the two days, you should understand how to read your financial statements, how to analyze them, and how to build wealth through cash and maintenance programs. You will have the tools to take action based on your findings.

Getting and staying profitable... and thus building wealth... can be accomplished in less than 30 minutes a month. When you implement what you learn in class you can achieve greater profits, more cash flow, more wealth, and have a more solid business."

 

Building Profit and Wealth Agenda

  • ▶ Overview of the Two Days – Building Profit Is on the P & L; Building Wealth Is on the Balance Sheet
  • ▶ Pricing by the Gross Margin Method Can Put You out of Business
  • ▶ Net-Profit-Per-Hour pricing – Service, Maintenance, Replacements
  • ▶ Accounting Definitions
  • ▶ Balance Sheets Basics
  • ▶ Profit and Loss Statements
  • ▶ Seven Deadly Sins of Financial Statements
  • ▶ Where to Look for Gross Margin Inconsistencies
  • ▶ Ruth’s Rules
  • ▶ Departmentalization/Break Even Analysis
  • ▶ Overhead-Cost-Per-Hour
  • ▶ Short Term Benchmarking – Financial Ratios You Must Track
  • ▶ Maintenance Plans – The Key to Building Long-Term Wealth
  • ▶ Long Term Benchmarking – Trailing Financial Data
  • ▶ Weekly Cash Flow Reports
  • ▶ Cash Procedures
  • ▶ Wrap Up

You Receive:

  • ▶ Building Profit & Wealth Manual
  • ▶ Residential Maintenance Manual
  • ▶ Commercial Maintenance Manual
  • ▶ "The Courage to be Profitable: Get and Stay Profitable in Less than 30 Minutes a Month" (my #1 best selling book)
  • ▶ "The Ugly Truth about Cash: 50 Ways Employees and Vendors Steal from you and What you Can Do About It" (my latest book)

When Is Building Profit and Wealth School?

  • ▶ ATLANTA GA - May 5-6, 2020

Enroll Today

Enrollment in class is $1,997 per company (two people per company may attend).

Don’t get locked out. Maximum class size is 8 companies so you receive personalized attention.

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

ENROLL NOW

 

Click the button above or call 877-520-4321 or 770-729-0258

What Contractors Say about Ruth King's Classes:

Kenny Wardlay | Cool Care Heating and Air Conditioning

“I did your class a couple of years ago and thank you, thank you, thank you!!!!!

When I went to your first class, we had no kpi's and we had 500 service agreements and were doing ok but struggling to pay bills. Today, we have 3,365 service agreements and we track them constantly. Our sales have increased over 1,000,000 per year and our profits have increased from 2% to 13%. I just wanted to let you know we appreciate all you taught us.”

Tom Damiani | Comfort Design

“I wanted to take a moment to let you know how today's training went with Ruth King. I have been to hundreds of financial training classes over all my years in the industry. I consider myself as a better than average financial person and ... I learned more today than I have in all the other classes put together.

I don't think others felt this was going to be much of a class. They couldn't have been more wrong. Hopefully other's won't make the mistake that I almost made by not going to this class next time she is here. I too didn't think it was going to be much and decided to go anyway and boy am I glad I did. This class WILL help small one man businesses as well as bigger 100+ man shops. Everyone would benefit from this class.

I left the class and came straight to the office so I could start implementing some of the things I learned today. Being able to better understand numbers can only make everyone more profitable. Ruth King is amazing.”

Nancy McMullen | Berg's Heating and Air Conditioning

“I have just finished the classes. I just wanted to say thank you, the classes were awesome. I will definitely take away a few things from this class. One being: the tickler, fabulous idea, the words: We're Busy, and We Can't, and No, will no longer be a part of my vocabulary, and last but not least:

The 4 personality traits have really enlightened me, and I will definitely try to incorporate this information on how I deal with my technicians. Thank you."

Video Library: Soft Skills

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Sometimes customers look for another contractor even if their systems are working properly.

  • ▶ They didn’t like the technician who visited their home or office.
  • ▶ They didn’t feel comfortable with the person on the telephone.
  • ▶ There was no follow up after the service call or replacement.

Your field or office employee never knew he or she did something wrong. But, he or she did…in the eyes of the customer!

“Soft skills” are critical to keeping and growing your customer base. This video series is designed to help your team improve listening skills, communication skills, and build a more than satisfied customer base.

The Details

  • ▶ Programs are divided into four segments:
    • Technician
    • Dispatch/CSR/Maintenance
    • Follow Up
    • Commercial
  • ▶ Each video is 15 to 30 minutes in length – easy to use in service meetings or training meetings.
  • ▶ They are designed to help your field and office personnel build and keep trust of your customers…so that you grow your business profitably.

This Is Your Ground Floor Opportunity

I am using the same process that I used in 2015 for my Plumbing and HVAC Operations Manuals: the investment that you make today is the lowest and only investment in the library that you will ever make. Even as I add more videos to the library (as I added to the manual) you don’t pay any more.

Updates Are Free... Forever

You have access to today’s videos and the videos that I will continue to add to the library.

One investment – forever. The lowest investment – forever.

Here Are The Videos In The Library Now

(As of May 15, 2020)
    Technician
  1. How To Speak Woman
  2. Explanation of Pricing for Technicians
  3. Proof That Maintenance Saves Money
  4. Repair Conversations
  5. Maintenance Conversations During Repairs
  6. Callback/Warranty Conversations
  7. Maintenance Conversations While Performing Maintenance
  8. Critical Thinking Skills Overview
  9. Critical Thinking Skills Background
  10. Critical Thinking Skills At The Customer's Home
  11. Critical Thinking Skills Gas Heating Part 1
  12. Critical Thinking Skills Gas Heating Part 2
  13. Critical Thinking Skills Gas Heating Part 3
  14. Critical Thinking Skills Cooling Part 1
  15. Critical Thinking Skills Cooling Part 2 Section 1
  16. Critical Thinking Skills Cooling Part 2 Section 2
    Dispatch / CSR / Maintenance
  1. Handling the Three Types of Callers
  2. Setting up Maintenance Calls
  3. Debriefing Calls and Tickler Files
  4. Turning Grumpy Techs into Happy Techs
  5. Turning Unhappy Customers into Happy Customers
    Follow Up
  1. Follow up on Service and Maintenance
  2. Follow up on Replacements
    Commercial
  1. Technician – Repair Conversations
  2. Technician – Callback/Warranty Conversations
  3. Technician – Maintenance Conversations During Maintenance
  4. Dispatch – Handling the Three Types of Callers
  5. Dispatch – Debriefing Calls, Quotes, and Tickler Files

Here Are The Videos I Will Be Adding In June 2020

    Technician
  1. Cooling Role Plays (used in service meetings)
  2. How To Listen To The Customer
    Dispatch / CSR / Maintenance
  1. Telephone Techniques
  2. Cooling Role Plays With The Customer (used for training)
  3. Cooling Role Plays With The Technicians (used for training)
  4. How To Listen To The Customer On The Telephone
    Commercial
  1. Technician – Maintenance Conversations during Repairs

By fall I will have the heating role plays, conversation with customers, and more in the library. And, I will continue to add to it so that you have many options to help you train your field employees and office staff.

Your introductory investment: only $797

ORDER NOW

Your investment is guaranteed. If you don’t feel the videos are helpful to your team and you, just call us within 30 days after you invest and we will refund your money quickly. No hassles!

Hurry!

This ground floor investment is good until June 30, 2020. Then the investment price goes to the regular price of $997... and may go higher in future years as the library gets larger.

Just click here or call us at 770-729-0258 to begin helping your team members take care of your customers.

P.S. Invest in your employees today! This one-time offer expires on June 30, 2020. You will never see a lower investment price. You will never have to pay for additions to the soft skills library. Click below or call 770-729-0258 to get started.

ORDER NOW

Online Course: Make Your Financial Statement Fun and Sexy

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Make Your Financial Statements Fun and Sexy give you the tools you need to understand and profit from the financial side of your business. After these four sessions you’ll recognize when “things don’t look right”. When you complete it, you should know enough to question your accountants, whether they are internal or external to your company. The only way that you can keep your hard earned money is to know that your financial statements are correct each month. You have to know the score and believe the score each month.

 

Are you going to have to do some work?

Absolutely. You can’t get this information into your head without putting in some effort. This is four one-hour sessions with critical information, explained in ENGLISH, so you can easily apply it to your business and understand your scorecard. You’ll have practical homework, using your business’ information, or the sample business information, to get ready for the next session.

 

How does the Program Work?

You participate in these sessions from the convenience of your home, office, or on the road... anywhere a connection to the Internet exists.

  • ▶ Watch the first session. Do the homework. Send in your answers for review.
  • ▶ Then watch the second session. Do the homework. Send in your answers for review.
  • ▶ Repeat for the third and fourth sessions.
  • ▶ Homework is an integral part of this program. You have two options: Use your financial statements or use the sample financial statements with the program. When you use your financial statements Ruth King personally reviews them. They are kept confidential.

You also receive:

  • ▶ The Make Your Financial Statements Fun and Sexy course manual full of examples and explanations of the concepts covered in the on-line sessions
  • The Courage to be Profitable - Ruth King's #1 best selling book which gives you more background for the class
  • The HVAC Residential Pricing Manual – Ruth King’s manual and templates for determining service rates, overhead, departmentalization, residential replacement prices and more

 

And most importantly:

Ruth King, an HVAC industry veteran with over 30 years helping contractors with growth and financial issues, personally reviews your financial statements (your option) and homework. She is available to answer questions and give guidance.

Your investment: $597

ENROLL NOW

Online Course: How to Start and Exponentially Build Your Thriving Commercial Maintenance System

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What this program gives you:

  • ▶ Practical, easy-to-implement ways to start/build your commercial maintenance program
  • ▶ A system to exponentially grow your maintenance agreements.

Imagine never having to worry about having enough cash. No more wondering about how to meet payroll or how to fund a new truck.

Imagine having less seasonality and more consistent cash flow. No more wondering how to keep the techs busy in traditionally slower times.

Imagine a thriving, growing loyal customer base. No more wondering about how to generate new, profitable customers.

How do you do it? With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company. Dramatically increase your commercial planned maintenance agreement (PMA) enrollments using a proven, systematic process.

Does this work?

Angie Hamilton| Reliance Heating and Air in Cumming, GA

“I achieved my entire year’s maintenance enrollment goals in the first two weeks after attending class. I’m looking forward to doing even more than I thought I could. Thank you for everything you taught me.”

Lauren Kornacki | Howell Heating and Air in Richmond, VA

"As a salesperson with little experience, Ruth’s instruction was the solidifying factor in my confidence to succeed in maintenance sales. She is clearly the best at what she does; if you don’t believe the awards and accolades she as accrued, her course will prove it!”

The national average for maintenance agreement enrollments is 30%. With this program, the average commercial enrollment rate is 54%. A 24% increase over the national average.

Expected Outcomes:

  • ▶ You generate, on average, two surveys per week which should result in one new or renewal maintenance agreement per week.
  • ▶ You generate $2-$4 in service/project work for each $1 in maintenance agreements
  • ▶ You build increased customer loyalty, decreased seasonality, and increased cash flow
  • ▶ You take what you discover in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.

Your Program:

  • ▶ Four on-line sessions
  • ▶ Homework prior to the first session
  • ▶ Weekly tracking for twelve months
  • ▶ Access to Ruth King by telephone and email to help with situations as they arise
These sessions will give you everything you need to “hit the ground running” and grow your commercial maintenance program.

Session Topics:

  • ▶ Why grow a thriving maintenance program
  • ▶ Foundation actions needed to get started
  • ▶ Maintenance pricing
  • ▶ Maintenance surveys
  • ▶ Maintenance proposals
  • ▶ Technician roles
  • ▶ Marketing
  • ▶ Office staff backup
  • ▶ Follow-up
  • ▶ Initial sales and renewals
  • ▶ Planning for the year

You Also Receive:

  • ▶ Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, forms for this program)
  • ▶ Tracking forms
  • ▶ "Never Split the Difference" by Christopher Voss (one of the best books on negotiating I have ever read)

You May Also Invest In:

  • ▶ Printing forms
  • ▶ Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
  • ▶ Website changes to incorporate maintenance into your websites

Important - Who Should Enroll?

  • ▶ You MUST have someone, with sales ability, who can dedicate a minimum of 10 hours per week to this program. If you don’t have this person, don’t enroll in this program – it won’t work!
  • ▶ You have office support to help with mailings and follow up.

Who am I, Ruth King?

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.

Ruth holds a Class II (unrestricted) HVAC contractor’s license in Georgia.

Her #1 Best-selling book, The Courage to be Profitable is preceded by two award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

Ruth wrote the highly popular Residential and Commercial Operations Manuals: Best Practices for Running a Profitable Service and Replacement Company and many other manuals. These procedures have been tested for more than 25 years in her work with contractors throughout the United States.

MY DOUBLE GUARANTEE

Investment in the class is only $1297.

If you do the weekly homework assignments and send them to me, then if you don’t generate at least $3,000 in maintenance agreement sales in one year, I will give you your money back. No hassles.

ENROLL NOW

 

Click the button above or call 877-520-4321 to enroll.

I look forward to helping you increase your cash, customers, and profits.

P. S. Enroll today and be prepared to dramatically increase your commercial maintenance customers.

Online Course: How to Start and Exponentially Build Your Thriving Residential Maintenance System

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With the events of the Corona Virus (COVID-19), my clients who have built a strong maintenance base are doing much better than those contractors who have few maintenance customers. Now, more than ever, it is time to start and build a thriving residential maintenance system.

Many contractors tell me:

  • ▶ They don't know where to start building a maintenance program, or
  • ▶ They are stuck at a couple hundred agreements, or
  • ▶ They need a system to exponentially grow their maintenance plans, or
  • ▶ They renew less than 80% of their maintenance plans.

If this is you, now you can get the easy steps to profitably save at least $1 million in cash within 10 years. And, do it quickly with my proven program.

Imagine never having to worry about having enough cash. No more wondering about how to meet payroll, how to fund a new truck, or how to survive when most of the businesses are shut down and travel is restricted.

Imagine having less seasonality and more consistent cash flow.

Imagine a thriving, growing, loyal customer base.

How do you do it? With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company. Dramatically increase your residential planned maintenance agreement (PMA) enrollments using a proven, systematic process.

Does this work?

Anonymous| Contractor in the Midwest

“We had to open a savings account in another bank because we exceeded the Federal Insurance of $250,000 per account with our maintenance savings.”

Anonymous| Contractor in the Southeast

"The best thing you ever told us was to put the maintenance agreement cash in a savings account. In 7 years we saved over $1.7 million.”

Bob Barnes| Western Heating in Boise, ID

"The weather was mild this fall and we were still busy thanks to our maintenance agreement customers... and I now make money even in February!”

Jennifer Pierce | Clay’s Climate Control in Linwood, NJ

“In two years we have increased our maintenance agreement customer base from 400 to 1100. Thank you.”

The national average for maintenance agreement enrollments is 30%. With this program, the average residential enrollment rate is 43% to 45%. However, some contractors who have followed this program have achieved more than a 70% enrollment rate.

Expected Outcomes:

  • ▶ You increase your maintenance base by a minimum of 100 new maintenance clients a year. (If you are starting with no maintenance agreements, then you should generate a minimum of 100 maintenance agreements this year).
  • ▶ This means you could generate at least an additional 6 to 8 system replacements and at least $18,000 to $36,000 in additional service work this year.
  • ▶ You start building a savings account which helps you get through slower times and eliminates the need for a bank line of credit.
  • ▶ You build increased customer loyalty, decreased seasonality, and increased cash flow.
  • ▶ You take what you learn in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.

This is a four part webinar series:

  • ▶ Watch live or from the replay
  • ▶ Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, and forms for this program)
  • ▶ Homework prior to the first session
  • ▶ Unlimited use of video programs to train your service technicians, dispatchers, customer service reps, and more

Session 1

  • ▶ Why grow a thriving maintenance program
  • ▶ Foundation actions needed to get started
  • ▶ Maintenance pricing
  • ▶ The five-step process for enrolling maintenance clients
  • ▶ Establish the maintenance goal for the year
  • ▶ Homework - weekly tracking forms

Session 2

  • ▶ SPIFFs
  • ▶ Marketing plan for the year
  • ▶ Contests
  • ▶ Maintenance retention – how and why
  • ▶ Weekly Tracking forms

Session 3

  • ▶ Tickler files
  • ▶ Specific dispatch duties
  • ▶ Specific technician responsibilities
  • ▶ Customer service responsibilities

Session 4

  • ▶ Louisiana State University Study review
  • ▶ Marketing materials
  • ▶ Dispatch scripts
  • ▶ Technician scripts and suggested role plays
  • ▶ The rest of the year follow up activities

Online Video Sessions:

  • ▶ Follow up training for dispatchers, service technicians, marketing, and follow up
  • ▶ Supplement information from the training session
  • ▶ Train your team members who will actually be performing these activities since most cannot come to the training session (i.e. it is not cost effective to take a technician out of the field to attend an maintenance class)

You May Also Invest In:

  • ▶ Printing forms
  • ▶ Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
  • ▶ Website changes to incorporate maintenance into your websites

Who am I, Ruth King?

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating, and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today… profitably and with a positive net worth.

Ruth holds a Class II (unrestricted) HVAC contractor’s license in Georgia.

Her #1 Best-selling book, The Courage to be Profitable is preceded by two award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

Ruth wrote the highly popular Residential and Commercial Operations Manuals: Best Practices for Running a Profitable Service and Replacement Company, The $1,000,000 Blueprint System: How to Grow a Thriving Maintenance Agreement Customer Base, and many other manuals. These procedures have been tested for more than 25 years in her work with contractors throughout the United States.

Your Investment

$1297

Is it worth it?

If you follow this program and build more than $1,000,000 in the bank in ten years, this investment is "a drop in the bucket" for what you learn and the profits you generate.

My Guarantee

If you implement this program, including sending in the homework, and you do not generate at least $2,000 in additional maintenance agreement revenues within one year, I will refund your money. No hassles.

A thriving maintenance program is more critical than ever. Register today!

ENROLL NOW

 

Click the button above or call 770-729-0258 and I will send you the details and homework instructions to complete before you watch your first session.

Online Course:
Three-Page Business Plan

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Practical business Planning is designed to give you the tools you need to write, implement, and track your company’s business plan. During this class you write a three-page business plan that you can use every day to guide your business operations. After these four weeks you’ll have a realistic marketing plan, a realistic budget, and a document that helps you achieve the goals you want to achieve.

Are you going to have to do some work?

Absolutely. You can’t get this information into your head without putting in some effort. This is four one-hour weekly sessions with critical information, explained in ENGLISH, so you can easily apply it to your business. You’ll have practical homework, using your business’ information to get ready for the next session.

  • ▶ Session 1 - Overview, goal setting, establishing where you are now and where you want to go
  • ▶ Session 2 – Marketing/advertising realities, social media, client definition
  • ▶ Session 3 – Financial budgets
  • ▶ Session 4 – Putting the plan together. implementation, tracking
  • ▶ You can watch each program as many times as you’d like. If you miss something the first time, the programs are available to watch again at your convenience.
And, most importantly:

There is work and homework in this class. You complete your three page business plan.

Ruth King, an HVAC industry veteran with over 30 years helping contractors with growth and financial issues, personally reviews your business plan. She is available to answer questions and give guidance.

Email Ruth To Learn More